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Eli Lilly and Novo Nordisk stocks fall as Trump says he wants $150 price for GLP-1s

By Eric October 22, 2025

In a recent development that has sent shockwaves through the pharmaceutical industry, shares of Eli Lilly and Novo Nordisk experienced a notable decline following remarks made by former President Donald Trump regarding the pricing of GLP-1 medications. These drugs, which are primarily used for managing diabetes and aiding in weight loss, have gained immense popularity due to their effectiveness. Trump’s proposal to set a price cap of $150 for these medications has raised concerns among investors and industry analysts about the potential impact on revenue and profitability for these leading pharmaceutical companies.

The announcement comes amid ongoing discussions about drug pricing in the United States, a topic that has garnered significant attention from both the public and policymakers. GLP-1 receptor agonists, such as Ozempic and Wegovy, have been pivotal in the treatment landscape for diabetes and obesity, leading to soaring sales for companies like Eli Lilly and Novo Nordisk. For instance, Novo Nordisk reported a staggering 40% increase in its sales over the past year, largely attributed to the success of its GLP-1 drugs. However, Trump’s proposal threatens to disrupt this lucrative market, prompting fears that a price cap could lead to reduced investment in research and development, ultimately stifling innovation in the sector.

Investors reacted swiftly to the news, with Eli Lilly’s shares dropping by approximately 4% and Novo Nordisk’s shares also experiencing a decline. Analysts have highlighted that while price control measures could benefit consumers in the short term, they may also lead to unintended consequences, such as reduced availability of new treatments and increased costs in other areas of healthcare. As the debate over drug pricing continues, the future of GLP-1 medications and the companies that produce them remains uncertain, underscoring the delicate balance between affordability, access, and innovation in the pharmaceutical industry.

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Eli Lilly and Novo Nordisk shares dropped after President Donald Trump said he wants a $150 price tag for GLP-1s.

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